ALL MATERIAL COPYRIGHT BEYOUROWN 2026

How Women Can Stand Out In Their Job Application By Kate Nightingale

pexels-rodnae-productions-5915198
A cover letter is a fantastic way for you to differentiate yourself from other applicants. To an employer, it not only shows that you are genuinely interested in the position, but also that you’ve taken time to research the company and consider how your skills and experience are a suitable fit for the role. So, how can you make your application stand out with a memorable cover letter? Eat Pips founder and entrepreneur Kate Nightingale points out exactly how. Show confidence Women may hold themselves back from many opportunities that their male counterparts pursue anyway. So, the first tip is to show confidence in your application and cover letter. Even in the case where you may not meet all of the criteria, display in your cover letter that you’re willing to learn and invest time to upskill and meet the role's responsibilities. What’s more, don’t underplay your ambitions and experience, discuss them in your cover letter and talk about how they are relevant to the position you’re applying for. If you show confidence in yourself and your work, it’s likely to give the employer more confidence in you, too.  Show what you can bring to the company In the letter, talk about what value you can add to the company you’re applying for. This may be your relevant experience, knowledge, connections, or even what you can bring to their office culture, such as wishing to organise team activities. Do your research To make your cover letter stand out, ensure that it’s unique to the employer. The generic cover letters where you simply change a few words each time you apply for a different role are pretty easy to spot, and they rarely catch the attention of the employer. Make yours distinct by researching the company's mission, values and vision, and how you see yourself fitting into that - both at present, and in the future. Another tip is to look into their team and who you’ll be working with - you’ll be able to find this under the ‘people’ tab on the company’s LinkedIn page. If you find your direct line manager or person who will read your application, you may wish to address the cover letter to them, too.  Talk about what you want to learn Why is this position right for your career progression and long term goals? An employer is interested in what you want to learn and where you see yourself progressing within the company. It also shows that you practice planning and goal setting, and most of all recognise the steps needed to achieve a target. Attention to detail  Attention to detail is simple, but key. Make sure you spell the company's name correctly, and run a spellcheck on the letter before you send it. It’s also important to ensure the layout of your letter looks professional, and if you’re sending the letter as an attachment, name the file something easily identifiable, for instance, ‘Your Name, Cover Letter’ or ‘Your Name, Role Applying For’. If the employer downloads the attachment, you won’t get lost in their files.  Good luck! Be confident, show enthusiasm, and close your letter with a strong statement to make a lasting impression and increase your chances of getting hired.

Read More
Membership Personal Invitation

Leading Like a Pro: Enhancing Leadership Skills for Female Founders

|BEYOUROWN Team
In the dynamic world of entrepreneurship, female founders face unique challenges and opportunities. Navigating the path to success requires not only a compelling vision but also robust leadership skills. For...