5 Reasons That D&I Is A Competitive Advantage For Businesses Of Any Size By Templeton Recruitment
Diversity and inclusion have been on the radar for the past few years, with most businesses aspiring to be seen as diverse and inclusive to keep pace with increased customer and community appetite. However, D&I isn’t just about reaching more diverse consumers, but when harnessed well, is a real competitive advantage. Templeton’s diverse recruitment specialists reveal 5 ways business leaders can use D&I to power culture, growth and success.
Direct Positive Impact on Profit
McKinsey find that companies with high levels of ethnic diversity are up to 35% more likely than competitors to report above-average financial returns, with high gender diversity delivering 15% above competitor returns. Whilst many factors are involved, decision-making is key to this profit increase: diverse teams are not only better at making business-critical decisions, but can make better decisions twice as fast. Investing in D&I is evidenced to deliver significant ROI that directly and consistently impacts the bottom line.
Rapid Growth for Start-Ups and SMEs
Innovation is crucial for any company to stay relevant with customers and successful during our time of fast-paced globalisation and emerging technologies, and D&I plays a significant role in this. A diverse and inclusive culture drives innovation that creates original ideas for unique products and services. There is a strong relationship between diversity in teams and overall team creativity. Whether employees, partners or suppliers, working with groups and individuals from diverse backgrounds, nationalities and cultures brings a fresh array of perspectives to the table. More inclusive companies benefit from employees that ask better questions, consider wider world views, and inspire each other to push boundaries and test new concepts.
Productivity
Diversity fosters better collaboration and better use of time working alone and together. According to McKinsey, D&I leads to 32% higher productivity levels and an overall boost in collaboration effectiveness. Inclusive companies don’t get lost in groupthink or an inability to change approach – colleagues from different backgrounds and groups challenge and learn from each other, getting more done, faster and more effectively.
Problem Solving
Diversity of thought is arguably the least noticed and prioritised aspect of D&I. Individuals from different backgrounds not only offer different experiences and perspectives, but often very different ways of understanding, processing and using information. Harvard Business Review report that diverse groups of people, especially those who are cognitively diverse, are better at solving problems than within teams in which there are only cognitively similar people. Businesses built on D&I think not only outside of the box, but outside of everything that dominant culture and society takes for granted, freeing them from perceived market or situational limitations, and empowering truly original solutions to problems.
Talent Acquisition
Although the ratio of job vacancies to applicants has grown closer since the Great Resignation of 2021, most companies large and small are still struggling to recruit skills as fast as the company aims to grow. In more traditional and male-dominated industries like tech, the solution lies in reaching out to diverse talent pools. Female, ethnic minority, LGBTQ+, disabled and neurodiverse professionals all together represent a majority of the population, but have for too long been significantly underemployed and under-represented in most sectors and functions.
Many large global brands remain stuck in traditional recruitment methods, leaving space for smaller and newer challengers to acquire and engage talent that peers have not yet capitalised on – and preventing the competition from harnessing these skills. Diverse professionals represent a vast pool of untapped talent, waiting to be noticed and ready to deliver their skills and expertise to an employer that truly values them. When in the job, employees overwhelmingly refer connections from similar backgrounds to their own, meaning that diverse talent delivers even greater returns for the business than the work they produce individually.
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